Data Science & AI Machine Learning & Customer Intelligence

Machine Learning & Customer Intelligence

Machine Learning & Customer Intelligence

OVERVIEW

Client: A global children's apparel retailer

Introduced machine learning to improve marketing performance and personalization.

IMPACT

~300% Improvement in digital acquisition & conversion
~50% Increase in Average Order Value (AOV)
~75% Increase in Customer Lifetime Value (LTV)
↑ ROI Stronger marketing ROI

THE SOLUTION

Zonestra implemented a suite of predictive analytics models on a centralized SAS platform, enabling the marketing team to act on real-time customer signals at scale.

  • Propensity and churn models
  • Product recommendations
  • Demand forecasting
  • Customer segmentation

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